
[Senior Manager, Sales Strategy, Global Sales Enablement @Salesforce]
About
Eirini is the Senior Manager, Sales Strategy, Global Sales Enablement in Salesforce, having as main responsibility the design & delivery of global high impact /high visibility enablement courses & campaigns.
She has 15+ years of experience in designing and developing digital capabilities as part of major Digital Transformation projects, addressing topics such as Change Management, Digital Strategy & Digital Selling to maximize efficiencies via cross-group & cross-functional collaboration, while building teams’ skillset.
She has worked in the past as Global Head of Social Selling in Philips, in Oracle Europe, Middle East & Africa, in Avaya EMEA, and in Microsoft Greece across different regional functions that have enabled her to build a diverse & transferable skill set, focusing on designing & deploying new methods of working, tools, processes and programs.
Career Highlights
- Global Head of Social Selling @Philips
- World-Class Expert in Digital Transformation, Change Management & Digital Selling
- Trusted by Philips, Oracle, Avaya, Microsoft

[Driving Change | Mastering Digital Transformation | Building Customer Lifetime Value]
Why is it worth attending?
- You are trained in methods and practices (from real cases) of implementation of Business Transformation, which put the client at the centre.
- You upgrade your knowledge on how to lead Change and Transformation through cooperation and the appropriate KPIs.
- You learn how to integrate digital and multichannel in the strategy of Transformation, by practical exercises and brainstorming.
- You build a client-centric structure of the team and the organization and you obtain the techniques to compare the results with the competition.
“In a world full of disruption, the emphasis on client-centric transformation is paramount to the viability and the success of the businesses”
08:45 - 09:30
Registration & Early-morning Networking
09:30 - 09:45
Introduction - Opening Remarks
09:45 - 11:00
Digital Transformation
11:00 – 11:45
Is there 1 solution that fits all?
11:45 - 12:10
Coffee & Networking Break
12:10 – 13:30
The Digital Enterprise Model
13:30 - 14:10
Lunch & Networking Break
14:10 – 15:15
Session 1 : Digital Transformation Planning
15:15 - 15:40
Coffee & Networking Break
15:40 - 16:40
Session 2 : Digital Transformation Planning
16:40 - 17:00
Recap & Closing
*All sessions include exercises / Q&A