Eirini Giannou

[Senior Manager, Sales Strategy, Global Sales Enablement @Salesforce]


Eirini is the Senior Manager, Sales Strategy, Global Sales Enablement in Salesforce, having as main responsibility the design & delivery of global high impact /high visibility enablement courses & campaigns.

She has 15+ years of experience in designing and developing digital capabilities as part of major Digital Transformation projects, addressing topics such as Change Management, Digital Strategy & Digital Selling to maximize efficiencies via cross-group & cross-functional collaboration, while building teams’ skillset. 

She has worked in the past as Global Head of Social Selling in Philips, in Oracle Europe, Middle East & Africa, in Avaya EMEA, and in Microsoft Greece across different regional functions that have enabled her to build a diverse & transferable skill set, focusing on designing & deploying new methods of working, tools, processes and programs. 

Career Highlights

  • Global Head of Social Selling @Philips
  • World-Class Expert in Digital Transformation, Change Management & Digital Selling
  • Trusted by Philips, Oracle, Avaya, Microsoft

[Driving Change | Mastering Digital Transformation | Building Customer Lifetime Value]

Why is it worth attending?

  • You are trained in methods and practices (from real cases) of implementation of Business Transformation, which put the client at the centre.
  • You upgrade your knowledge on how to lead Change and Transformation through cooperation and the appropriate KPIs.
  • You learn how to integrate digital and multichannel in the strategy of Transformation, by practical exercises and brainstorming.
  • You build a client-centric structure of the team and the organization and you obtain the techniques to compare the results with the competition.
“In a world full of disruption, the emphasis on client-centric transformation is paramount to the viability and the success of the businesses”
[22 Nov.]
Digital Transformation

08:45 - 09:30

Registration & Early-morning Networking

09:30 - 09:45

Introduction - Opening Remarks

09:45 - 11:00

Digital Transformation
A continuously evolving journey that requires ongoing evaluation & optimization to remain viable*

11:00 – 11:45

Is there 1 solution that fits all?
Going through cross-industry best practices & traits that define the success of such disruptive journeys*

11:45 - 12:10

Coffee & Networking Break

12:10 – 13:30

The Digital Enterprise Model
Understanding all required elements to become a digital company*

13:30 - 14:10

Lunch & Networking Break

14:10 – 15:15

Session 1 : Digital Transformation Planning
From Assessment to Execution*

15:15 - 15:40

Coffee & Networking Break

15:40 - 16:40

Session 2 : Digital Transformation Planning
From Assessment to Execution*

16:40 - 17:00

Recap & Closing

*All sessions include exercises / Q&A